Allpoint Blog

Should ATM Outsourcing Be a Part of Your Channel Strategy?

Financial institutions have a long history of leveraging expert providers as outsourced resources for their ATM services. However, empirical evidence of the efficacy of an ATM outsourcing strategy has been lacking – until now. PG Research & Advisory Services recently conducted an independent study into the state of the ATM outsourcing market to find out how financial institutions view ATM outsourcing and what role it plays in distribution strategies around retail financial services.

Financial institutions of all types and sizes were interviewed to examine their ATM management practices and attitudes towards leveraging their ATM channel in support of brand expansion, competitive services and branch transformation activities. 

To learn more about the PGRA study and alternatives in ATM distribution strategies, attend our webinar hosted by American Banker on January 23, 2018 at 2 pm EST/ 1 pm CST.

During the session you’ll hear from Patricia Hewitt, CEO of PGRA, as she reveals the findings of the outsourcing study.  David McCrary, EVP - Product Management & Innovation at Cardtronics, will discuss the trends in today's market and the various ATM distribution strategies available to banks and credit unions.

You'll learn:

  • How institutions are leveraging their ATM channel in support of over-arching distribution strategies
  • How ATM outsourcing impacts these strategies
  • Best practices and evaluation criteria for ATM outsourcing
  •  How ATM outsourcing is helping to shape retail distribution strategies for the future

Register now for this webinar or email for more information. 


Corinne Schmidt
Director - Marketing Strategy, Financial Institutions 

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