The transition to Europay, MasterCard and Visa (EMV) chip technology is underway in the U.S. It began at retailers’ point-of-sale (POS) this year and extends to ATMs when the calendar turns to 2016. Though EMV promises to make transactions safer and lessen fraud, it will take a few years and a lot of upgraded POS terminals and ATMs to realize its full benefits. At the same time, cardholders are already confused about how and when to follow EMV procedures. Some retailers have already gone EMV. Many haven’t. The situation becomes compounded as ATM owners convert their machines to EMV ahead of the October 2016 fraud liability shift, introducing yet another new cardholder experience.
Sound confusing? Need a better understanding of what the transition to EMV means and why ATM migration is more a marathon than a sprint? Click here
to download this just released research brief from Mercator Advisory Group and Cardtronics.
Chief Marketing Officer