Allpoint Blog

Adopting Omni-channel Delivery? Don’t Forget Your ATM Strategy.

As the banking industry continues to recover from the financial crisis of 2008, it has found that the traditional brick-and-mortar branch is inefficient and capital intensive.  What has emerged is the omni-channel delivery strategy, the center of which is the provision of self-service access for consumers to their account information, basic transactions, and cash withdrawals.  Digital tools are making this self-service access possible, and branches are being reconfigured to provide consultative and complex financial services, being consolidated, or more likely, closed.  With the branch gone, so is the ATM.  

But while consumers love their digital tools, on the whole they still want access to that ATM because they still use cash.  As one of our recent white papers explains:

“Succeeding in today’s ultra-competitive banking industry means high absolute and opportunity costs for upgrading, maintaining and acquiring ATMs in existing and new markets.  Capital diverted to buying, maintaining and operating ATMs cannot be spent on enhancing branch, mobile and call center channels, which are requiring additional investment to remain competitive.  Consequently, more banks and credit unions are seeking alternatives to deploy their ATM fleets and ensure surcharge-free access to cash for cardholders.”

Learn more about today’s fleet management options and the pros and cons of each by downloading, “Cash Access for Cardholders: Defining the Optimal Surcharge-Free ATM Network Strategy.”  

Jada Crawford
Marketing Strategy Manager – Financial Institutions

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