Allpoint Blog

Mercator Webinar: The Industry is Changing - Is Your Consumer Cash Access Strategy Keeping Up?

The persistent need for cash, despite calls to eliminate its use, requires convenient points of access.  Banks and credit unions are beginning to re-evaluate surcharge-free ATM opportunities, realizing that competitive pressure comes not just from other mainstream financial institutions (FIs) but also from providers of general purpose reloadable prepaid cards and alternative financial services companies.

With the general rise in surcharge fees, FIs offering surcharge rebate accounts need to calculate the economics of their rebate expenses against offering access to surcharge-free locations. Surcharge-free networks are also finding their way into strategies for branch expansion as well as branch closures and as an alternative to FI-operated, off-premise ATM fleets.

On Tuesday, May 9, 2017 at 1 pm EST/12 pm CST, join Cardtronics’ Bill Knoll, EVP US Financial Institution Business, and Mercator Advisory Group Director Sarah Grotta, as they discuss new trends in the surcharge-free ATM industry and how financial institutions are looking at surcharge-free as an integral part of their go-forward cash strategies.

Corinne Schmidt
Director – Marketing Strategy, Financial Institutions

Share on social: